For years, Calgary companies had access to all the business they wanted with a booming economy right in their backyard. But times have changed and these days finding opportunities often means seeking out new markets.
The opportunity for companies to tap into new markets, with potential new customers, was the driving force behind creation of the Trade Accelerator Program (TAP) in Canada for companies looking to fast-track the expansion of their business.
The opportunity for small and medium-sized enterprises (SMEs) to make their mark in select global markets is genuine, even if it may seem daunting at the outset. Canada is a trading nation and exports account for almost one-third of our national Gross Domestic Product (GDP) annually. However, typically only about 10 per cent of SMEs nationally export even a percentage of the goods or services they produce.
Many companies are simply missing out on a major opportunity to grow because they are not aware of what it takes to get their business into global markets.