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Dusty LaValley - President & Founder, Trusted Dispatch

Dusty LaValley Founder

Trusted Dispatch is a concept created by Dusty LaValley. Dusty was born and raised on a farm in the rural community of Bezanson, just east of Grande Prairie, Alberta, Canada. He comes from humble roots, he's honest, dependable, possesses a risk-taking personality, and a competitive spirit -- which took him to Rodeo at an early age. He has an inventive mindset and takes pride in his ability to pave his own road. These traits have served him well now in creating a user friendly, highly effective and beneficial APP that will change the transportation industry.

At the tender age of 10 Dusty decided he was going to be a bareback bronc rider in the sport of rodeo. When LaValley turned 14 his dreams came to fruition getting on his first bucking horse. For the next few years he worked odd jobs and attained rodeo success – excelling in the rodeo arena. His rodeo career took him across Canada, the USA and Australia. During this time LaValley captured 4 Canadian titles and competed twice in the pinnacle of the sport, the National Finals Rodeo in Las Vegas, NV.

After years of competition on the rodeo circuit, LaValley became a father of 2 children, Austin and Vienna. He continued to work and rodeo part time, it was while working in the industrial sector LaValley saw a need, and thus a concept was formed for a business.

In 2015 he started down the path towards his vision and after nearly 3 years of fine tuning and refined business models, and building a dependable team to meet customers needs , he has developed this APP and is excited to present it to you.

In his spare time LaValley enjoys many outdoor activities and particularly spending quality time with his children.


Hi everyone, Welcome to our APP. Since we have been in business, we have always listened to the needs of our drivers, customers, and staff. Basically, this APP is designed for you by you. We are confident everyone will benefit from this load sharing system we have created together.

We at Trusted Dispatch will continue to listen to the needs of our customers so we can serve you better. Thank you and enjoy the APP!

Dr. Tom Thompson, Senior Advisor

Dr. Tom Thompson

Dr. Tom Thompson is our senior advisor providing invaluable mentoring and oversight. He adds an unpanelled amount of experience, contacts, recognition, and expertise to our team.

Dr. Thompson is one of Canada’s leading authorities in strategic innovation. His unique fusion of award-winning leadership and transformative knowledge has ignited growth and renewal in enterprises around the world. The author of ‘Governance as Stewardship’, Tom has presented in over 25 countries. He is a recipient of the Gold Medal Award of Excellence from the World Federation of Colleges & Technical Institutes for his governance expertise. Dr. Thompson’s unyielding clarity of vision for governance and policy has extended his influence worldwide.

Throughout four decades of leadership in education, sports, marketing and community service, Tom is the standard-bearer for team-building. From his project management distinction as President of the 1995 Canada Games, which left an unparalleled legacy of success, to his recent project management expertise that led to the largest personal donation in the history of Alberta colleges and technical institutions, Dr. Tom Thompson is a lightning rod of influence. You too can illuminate the extraordinary potential of your organization by inviting Dr. Tom Thompson to deliver your next keynote address.

Jackson Hegland, Director/Business Development

Jackson Heglund

Jackson Hegland, director and part of the Trusted Dispatch business development team is based in Calgary, Alberta, Canada and is deeply rooted in the oil and gas sector. His contacts run deep and his background in business adds a next level of professionalism to the Trusted Dispatch team.

Hegland is also the President of Modern West Advisory, a strategic consulting firm working with industry, government and solution providers to build effective business management strategies. He is the Executive Director of the Methane Emissions Leadership Alliance, an industry organization composed of methane reduction technology and service providers from throughout Canada and the United States. He is a member of the Methane Oversight Committee at the Alberta Energy Regulatory, tasked with developing Alberta’s methane regulations. Hegland is also a member of the Advisory Committee for Leading Change for GLOBE Series 2018.

Hegland previously worked 9 years with an oil and gas producer building their corporate sustainability strategy with a focus on risk assessment and growth opportunities. Hegland formerly served on the Board of Directors for the Calgary Chapter of Connecting Environmental Professionals and the non-profit organization, Hockey Players 4 Kids.

Prior to his corporate career, Hegland spent 5 years playing professional hockey in North America and overseas after graduating from Princeton University with a degree in Economics and a minor in Environmental Studies.

Hegland’s expertise has him speaking at many events including most recently: the Alberta Climate Summit in September 2017, the Global Petroleum Show – Low Carbon Innovation Forum in June 2017, CERI 2017 Oil & Gas Symposium in March 2017, Alberta’s Methane Strategy in Drayton Valley in February 2017 and Industry Roadmap: The Future of Oil & Gas 2017 in January 2017.